Annekathrin Hase

Annekathrin (aka AK) leads Marketing at MindLink and is responsible for the increase of MindLink's market penetration and profile and the support of key business objectives through marketing, retention, acquisition and CEM programs. With experience across several technology sub-sectors and geographical regions, Annekathrin held several senior marketing positions at US and UK technology start-ups such as Roambi and Satmetrix. She also held marketing roles at Orange, Netsize and Apple.

Recent Posts

The private Cloud: Why it can be right for your business

By Annekathrin Hase on Feb 27, 2017 9:43:22 AM

A Forbes study states that 55 per cent of enterprises predict cloud computing will enable new business models. We agree but what is 'the Cloud'? Public Cloud, Private Cloud, Hybrid Cloud....Here is what you need to bear in mind when it comes to your business, your systems and keeping control & security.

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*New* Software Release - More security Features & Integration

By Annekathrin Hase on Feb 16, 2017 9:31:52 AM

London, UK – 16 February 2017MindLink™ has launched its latest software release which focuses on bringing more first-rate security features to the enterprise messaging platform. 

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MindLink announces changes in company board and management

By Annekathrin Hase on Jan 31, 2017 5:00:21 PM

London, UK – 31 January 2017MindLink™, provider of highly secure Chat and Messaging applications for global businesses, announced today the reappointment of Joseph Do as its Chief Executive Officer effective January 2017.  

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MindLink Announces strategic partnership with Mobco

By Annekathrin Hase on Jan 31, 2017 8:15:23 AM

London, UK – 31 January 2017: MindLink, provider of secure Chat Enabled Collaboration (CEC) solutions for global businesses, and Mobco, a leading mobile IT firm in Belgium, have today announced a reselling partnership agreement. 

Mobco will be offering secure messaging & chat solutions to its clients to support collaborative working on-the-go. A MobileIron partner with over 6 years’ experience in working with mobile technologies, MindLink’s secure messaging app fits in perfectly with Mobco’s mobile business focus.

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Six Trends emerging for Enterprise Messaging in 2017

By Annekathrin Hase on Jan 10, 2017 7:56:17 AM

What a year it has been! In 2016 the enterprise chat & messaging market has heated up to boiling point. Microsoft launched ‘Teams’ in November, Facebook launched Workplace in October, Slack has raised several hundreds of million in funding and an army of new chat apps have flooded the cloud-messaging market.

Topics: Messaging
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We own Chat! but we Won’t Pay for It

By Annekathrin Hase on Dec 8, 2016 8:51:09 AM

[When Chat Owners and Budget Holders aren’t the same] 
We explored ownership challenges and the emergence of a new breed of chat owners ie. The Chief Collaboration Officer, in our last blog. Now we are looking at another challenge and how it can be addressed.

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Why no one wants to Own Chat

By Annekathrin Hase on Dec 1, 2016 8:33:58 AM

[From Ownership Challenges to the Emergence of the first Chief Collaboration Officers] 
Chat is ubiquitous. It’s everywhere – literally. In their private life’s, people set up their birthday parties on WhatsApp™ and Facebook. When at work, staff use the enterprise chat alternatives provided by their employers.

Topics: Messaging
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How Enterprise Messaging Apps Impact Business Hierarchy

By Annekathrin Hase on Nov 24, 2016 10:58:35 AM

Millennials’ use of technology and affinity with the digital world clearly sets them apart from the generations before them. They’ve grown up in a world crowded by broadband, smartphones, laptops and social media and they expect instant access to any information they require.

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Five ways how Shadow IT puts your business at risk

By Annekathrin Hase on Nov 15, 2016 11:01:14 AM


Shadow IT is a term often used to describe information-technology systems and solutions built and used by employees without approval, or even knowledge, from the firm and/or the IT department. Corporate teams use whatever equipment is accessible to them to get the job done – this includes consumer and social apps within the enterprise to exchange critical and often business sensitive information.

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Microsoft Teams vs Microsoft Persistent Chat – When to use what!

By Annekathrin Hase on Nov 2, 2016 3:53:48 PM

(If you are also looking to find out how Teams fits with Groups, Yammer and SharePoint, check out our future blogs. Here we explore the relationship between Microsoft’s two major messaging tools and explain where they both fit)

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